Privacy Policy

Last updated: November 19, 2025

1. Introduction

Welcome to ImportantFirst ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use our mobile application.

2. Information We Collect

2.1 Information You Provide

• Account Information: Email address, display name, and password (encrypted)
• Task Data: Task titles, descriptions, due dates, quadrant assignments, tags, and completion status
• Profile Data: Optional profile information you choose to provide

2.2 Automatically Collected Information

• Device Information: Device type, operating system version, unique device identifiers
• Usage Data: App features used, session duration, crash reports
• Analytics: App performance metrics and usage patterns (anonymized)

3. How We Use Your Information

We use your information to:

• Provide and maintain the ImportantFirst service
• Sync your tasks across your devices
• Send you notifications about your tasks and reminders
• Improve app functionality and user experience
• Respond to your support requests
• Detect and prevent technical issues and security threats
• Comply with legal obligations

4. Data Storage and Security

4.1 Where We Store Data

Your data is stored securely using Firebase (Google Cloud Platform) with servers located in the United States. All data is encrypted in transit using SSL/TLS and at rest using industry-standard encryption.

4.2 Security Measures

• End-to-end encryption for data transmission
• Secure authentication with Firebase Auth
• Regular security audits and updates
• Access controls and authentication requirements
• Firestore security rules to protect user data

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following circumstances:

• Service Providers: Firebase/Google Cloud for hosting and authentication
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In the event of a merger or acquisition

6. Your Rights and Choices

6.1 Access and Control

You have the right to:

• Access your personal data
• Correct inaccurate data
• Delete your account and associated data
• Export your data
• Opt-out of marketing communications
• Disable notifications in app settings

6.2 Data Deletion

You can delete your account at any time through the app's Settings screen. Upon deletion:

• All your tasks and personal data will be permanently deleted within 30 days
• Your account will be immediately deactivated
• Backup copies will be purged according to our retention policy

7. Children's Privacy

ImportantFirst is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

8. Third-Party Services

8.1 Firebase Services

We use Firebase (Google) for:

• Authentication
• Cloud database (Firestore)
• Cloud storage
• Analytics (anonymized)

Firebase's privacy policy: https://firebase.google.com/support/privacy

8.2 Google Sign-In

If you choose to sign in with Google, we only receive your email address and display name. Google's privacy policy: https://policies.google.com/privacy

9. Cookies and Tracking

Our mobile app does not use cookies. We may use local storage on your device to:

• Remember your login session
• Cache data for offline access
• Store app preferences

10. International Data Transfers

Your data may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this privacy policy.

11. Data Retention

We retain your data:

• While your account is active
• For up to 30 days after account deletion
• As required by law or for legitimate business purposes
• Analytics data is anonymized and retained for up to 2 years

12. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any significant changes by:

• Posting the new policy in the app
• Updating the "Last updated" date
• Sending you an email notification (for material changes)

13. Contact Us

If you have questions about this privacy policy or our data practices, please contact us:

• Email: privacy@importantfirst.app
• Support: support@importantfirst.app

14. Your California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect
• Right to delete your personal information
• Right to opt-out of the sale of personal information (we don't sell your data)
• Right to non-discrimination for exercising your rights

15. GDPR Compliance (EU Users)

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

Thank you for trusting ImportantFirst with your data.